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April 27, 2006

Bundles growing in popularity

According to a study from the Leichtman Research Group, Inc. (LRG), 43 percent of consumers say that they live in a household that currently receives a "bundle" of TV, phone or Internet services from a single company. This is up 10% from a study conducted last year.

The report also found that cable subscribers that receive their service in a bundle are about 5 percent less likely to switch from their cable provider than subscribers who do not have their cable service in a bundle. You can view the LRG press release Consumers are Increasingly Likely to be in "Bundles" to find out more about the study.

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