Ricky Bobby to promote Sprint

Aiming to rev the engines of both NASCAR and Will Ferrell fans alike, Sprint is releasing a series of original commercials featuring Will Ferrell, popular comedian and star of this summer's NASCAR-themed film "Talladega Nights: The Ballad of Ricky Bobby," promoting Sprint's exclusive mobile content from the movie.

As the title sponsor of the NASCAR Nextel Cup Series, Sprint is a leading promotional sponsor of the movie and the only sponsor creating original television ads and mobile content starring Ferrell. The first commercial debuted at the Pepsi 400, the NASCAR Nextel Cup Series race at Daytona International Speedway on Saturday, July 1, on Fox.