Charter Encourages Participating in the Worldwide Day of Play

Charter Communications is inviting children, teachers, parents and their communities to participate in Nickelodeon's annual Worldwide Day of Play celebration.

As part of the celebration, Nickelodeon, the most popular basic cable network over the past ten years, will "go dark" from 11:00 a.m. to 2:00 p.m. Central Time on Saturday, Sept. 30, 2006.

The third annual Worldwide Day of Play invites kids across the country to take an afternoon to focus on healthy and fun activities. The event is part of Nickelodeon's multi-media and grassroots pro-social initiative that encourages kids to engage in active, healthy lifestyles. By evolving into a health and wellness movement, the initiative empowers kids to lead the way to making healthy lifestyle changes and to be agents of change in their communities.

The Worldwide Day of Play inspires kids to be active, stay healthy and eat right. Healthy activities help young people learn about the importance of being physically fit at a time when many children are not active enough.

Parents and kids can get ideas about what to do in their own neighborhoods and learn more about the event by going to the Worldwide Day of Play section of Nickelodeon's "Let's Just Play" site.

Nickelodeon's Worldwide Day of Play is part of a partnership with the Let's Just Play Go Healthy Challenge, a joint partnership between Nickelodeon and The Alliance for a Healthier Generation, an initiative of the William J. Clinton Foundation and the American Heart Association.