Howard Stern is Most Popular Talk Radio Personality on the Web

SIRIUS Satellite Radio personality Howard Stern has once again topped the annual list of the most-searched talk radio personalities. The 2006 list marks the sixth consecutive year that Stern has been the No. 1 most-searched talk radio personality with web users.

The annual list is based on The LYCOS 50, an authoritative weekly list of the most popular people, places and things web users search for every day. Stern generated 232 percent more online interest than Adam Corolla, who is ranked No. 2 on this year's list.

In January 2006, Stern left his long and dominating reign in terrestrial radio to broadcast exclusively on SIRIUS. Web users have continued to express their interest in the "king of all media" by searching more for him on the web than for any other talk radio personality, including Rush Limbaugh, Don Imus, Oprah Winfrey, Sean Hannity, Tom Joyner, among others. In addition, according to Lycos, search activity for SIRIUS Satellite Radio increased 1,300 percent in 2005 and another 128 percent in 2006, due in part to Stern.