Study: 107 million people viewed online video in July

According to a new study featured in a recent USA Today article, more than 100 million Americans, or three out of every five Internet users, viewed video online in July.

Data on both streaming, which requires a live Internet connection, and downloads, in which a user saves a file that can be viewed later or offline, was recorded by ComScore Media Metrix, an Internet marketing research provider. The company says that 107 million people streamed or downloaded nearly 7.2 billion video clips—an average of 67 apiece.

ComScore also reported that Yahoo was tops with 38 million unique users, followed by News Corp.'s MySpace.com at 37 million and YouTube at 31 million. Unlike with MySpace and YouTube, which emphasize user-generated video, the Yahoo offerings generally came through content partnerships. Yahoo only recently started a video-sharing service.

AOL, the Time Warner Inc. unit seeking to boost traffic to its ad-supported sites largely by expanding its video offerings, did not make the top three. AOL and other Time Warner video had 26 million users, placing it fourth ahead of Microsoft, Viacom and Google.

Fore more information, check out the USA Today article.