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April 25, 2007

Netflix Announces Headliners for the 'Netflix Live!' Series

Netflix Announces Headliners for the 'Netflix Live!' Series Netflix recently announced plans to stage a unique movie and music series this summer called Netflix LIVE! On Location. Headlining the traveling event will be actor Bruce Willis and his band, The Accelerators, who will play a live, public concert at the Kennedy Space Center in Cape Canaveral, Florida, prior to an outdoor screening of his 1998 film Armageddon.

Netflix said it will announce additions to the Netflix LIVE! On Location series in the coming weeks. The series will pair classic films with live musical performances by the films' featured stars in locations uniquely associated with the movies. Last summer, as part of a nationwide summer screening tour, Netflix brought Kevin Costner and his band to the cornfields of Dyersville, Iowa for an event attended by thousands at the shooting location of the 1989 classic, Field of Dreams.

Mr. Willis's concert and screening are scheduled for Thursday, Aug. 2, beginning at 7:30 p.m. local time. The star and his band are expected to perform a 60-minute set of original blues music. Returning to the space center for the first time since the filming of producer Jerry Bruckheimer's sci-fi hit Armageddon a decade ago, Mr. Willis is expected to be welcomed by about 5,000 fans in the center's spectacular Rocket Garden.

"It is truly thrilling to return to The Kennedy Space Center to enjoy Armageddon with my band on hand," said Mr. Willis. "Movies have been my career, but music has always been my love, so I am excited about merging the two worlds in such a unique way and being able to share it with so many people."

"Netflix LIVE! On Location is a great way for us to share the Netflix experience with thousands of people around the country," said Leslie Kilgore, chief marketing officer for Netflix. "Bruce's popularity with movie fans is enduring, and we are delighted to be able bring him back to Kennedy Space Center for this one-of-a-kind event."

For more information, check out the Netflix press release.

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