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May 08, 2007

Blockbuster Offers Moms Movie Rental Advice

To help moms select quality movies to watch with their kids, Blockbuster says it has surveyed close to 14,000 moms nationwide, asking them which movies they like best for keeping their kids entertained. Blockbuster says it is sharing the resulting list of "go-to" movies that moms can refer to all year long just in time for Mother's Day.

"Moms are the most widely-turned to authority on family entertainment," said Keith Leopard, product director, rental film, with Blockbuster Inc. "Now when the kids can't agree what to rent, the sleepover is at your place or the kids are headed to their grandparents' house for the weekend, mothers will have an easy reference to help them choose or recommend kid-friendly movies approved by moms just like them."

Topping the list of mom-approved movies for all age groups were the Shrek movies, the animated features that follow the adventures of the grumpy green ogre with a heart of gold. The funny fairytale stars comedic giants like Mike Myers, Eddie Murphy, Cameron Diaz and John Cleese, whose animated antics are almost as popular with parents as they are with their kids.

Moms also chose the best movies for different age groups. Shrek came out tops again for kids ages five to seven, but the animated fish tale Finding Nemo was more popular for moms of two- to four-year-olds. Moms selected the swashbuckling Pirates of the Caribbean for their eight- to 10- year-olds, while the magic of the Harry Potter series was reserved for older children ages 11 to 13.

If you realize you need a kid-friendly film, Blockbuster says it makes it easy to pick up a mom-approved movie. BLOCKBUSTER stores are open seven days a week, including on Sundays and Mother's Day. BLOCKBUSTER Total Access® members who rent DVDs online also have the option of returning any not-so-kid-friendly online rental to a store where it can be exchanged for a more suitable movie free of charge.

Blockbuster also reminds moms and others choosing entertainment for kids that they should always consult ratings and make their own determinations about whether content is suitable for their child and their child's age group.

For an overview of the survey results, check out the Blockbuster press release.

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