AT&T Launches Mobile 'Rachael Ray Recipes on the Run'

AT&T announced recently that fans of celebrity cook and daytime host Rachael Ray are in for a new treat. Rachael Ray, along with AT&T and LimeLife, a publisher of mobile content for women, announced have launched Rachael Ray Recipes on the Run—a new wireless application that allows subscribers to download recipes directly to their mobile phones. Subscribers to the service can access Rachael Ray recipes from anywhere along with cooking tips and shopping lists.

"I'm excited to bring my 30-minute recipes to mobile phones," said Rachael Ray. "With Recipes on the Run, I hope to make it easier for families and home cooks to know what ingredients to buy while actually at the food store—whether they are shopping for the entire week, or just grabbing a few things for a quick supper that night."

"In today's fast-paced society, consumers are turning to their wireless device to provide them with information and tools that help simplify their life," said Rob Hyatt, executive director of premium content for AT&T's wireless unit. "Rachael Ray Recipes on the Run provides AT&T wireless customers with simple solutions and inspiration for balanced, easy-to-prepare meals and furthers our commitment to delivering rich content that is accessible anytime, anywhere."

For more information on the new service, check out the AT&T press release.