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May 28, 2009

Mars Bars to Earth's Rescue

Mars has announced opting into the Fairtrade movement for sustainable cocoa and fair working conditions by partnering with Rainforest Alliance. With the world’s biggest chocolate company on board, huge waves will be made on the local and national levels.

The commitment starts with the Galaxy bar, a UK bestseller, and Mars and will also include Snickers, Twix and M&Ms by 2020. Sourcing their entire cocoa beans supply from Fairtrade-compliant farms will cost more than 1 billion dollars a year. Fairtrade standards consist of “minimum wages for farmers, conserving water and biodiversity-friendly pest management”.

So, next time that Snickers bar calls your name, go ahead and reach for it and snack with a clear conscience knowing that you’re supporting a candy giant that makes the world a better place to live in. For more information on Mars plans, visit this article in Guardian.

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