YouTube to Change Focus

Looks like YouTube feels they've mastered the short-form content market and now they want to go head-to-head with Hulu in the long-format arena. It makes sense for YouTube to grow as a company and right now there is money in long-format content.

Also, as an audience, we are very finicky and our attention will always be drawn to something new and shiney. So as YouTube gives us yet another reason to go to their site, lets just hope it is as entertaining as their current content. 

To read more on the new focus at YouTube, hop over to Broadcasting and Cable.