Cable Industry: Triple Play Good for Consumers!

According to a recent study commissioned by the National Cable & Television Association, cable’s decade-plus investments in modern digital networks, which they say allows consumers to choose among a wide variety of products and bundled services – including digital high-definition video, high-speed data, and digital voice – provides about $35 billion in annual consumer benefits.

"Consumers as a whole have unequivocally benefited from the transformation of the cable industry over the past ten years and its investment and entry into voice and high-speed data markets,” the report states. “The benefits can be attributed to the cable industry’s massive investments in deployment of advanced communications infrastructure, which enables provision of new digital video, data, and voice services.  Consumers have voted with their feet by subscribing to these new services in ever-increasing numbers.” 

The study, prepared by Microeconomic Consulting & Research Associates, Inc. (MiCRA), found that about 60 percent of cable customers subscribe to broadband Internet service, 26 percent subscribe to digital voice service, and the penetration of each service continues to grow steadily.  The triple-play bundle of digital video, broadband, and digital voice service continues to attract a larger share of cable customers, which provides the greatest opportunity for consumer savings. 

The researches used bundled service figures from the top three cable operators, Comcast, Time Warner and Cox. According to those three, 23% chose a triple play of cable, Internet and phone, in 2008, up from around 10% in 2007.

For more information, download the incredibly detailed PDF of the whole survey. Or just find a triple play bundle available in your area.